An Idea Is Just That – Not Yet An Innovation

Innovation and new ideas I am frequently approached by people who want to share a new business idea with me. Usually the pitch is accompanied by a good amount of mystery and secrecy: "Andre, I'm telling you this because I trust you, but don't tell anyone; this could be big". Let me summarize what I tell... Continue Reading →

With Disruptive Innovation, Customer Is Not Always Right

Disruptive innovations and customer feedback A recent study by ChubbyBrain.com listed the top 20 reasons why startups fail. The #1 reason, ahead of funding, product quality, pricing and other popular ones, was "ignoring or not seeking customer feedback". However, there are two sides to this. If your company is launching a disruptive technology, or a... Continue Reading →

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